![]() Players can pre-book regular sessions with preferred mentors, or just go online and see who is available. “Students were at home trying out online games, many for the first time ever – and a lot of them have stuck with those games, making friends, building communities, and using ProGuides to get better.” “When the schools were shut down, we saw a big effect,” says Sam Wang, co-founder of US-based ProGuides and another ex-pro player. “We have a big operational team and they’re all from services such as Uber and Bolt – we were the first company to build the proper balancing and allow pros to make money.” “We take a lot of principles from the ride-hailing sector to balance the supply and demand side,” says LegionFarm founder, Alex Beliankin, an ex-pro World of Warcraft player, who founded the company five years ago. Major sites such as LegionFarm, GamerSensei and ProGuides essentially work as global matchmaking platforms, putting eager learners together with established pro players who work as independent contractors – like Uber drivers. The rise of esports as a global spectator phenomenon (with annual audience figures now at 450m), together with the exploding popularity of competitive online multiplayer shooters such as Fortnite, Apex Legends and Call of Duty: Warzone has created a vast customer base of players desperate to improve their skills. Video-game coaching is a rapidly growing business. ![]() ![]() Apex Legends is one of the most popular games across coaching platforms Photograph: Electronic Arts
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